Preliminary Conference Program - Monday

Day One
8:45 a.m.Welcome & Coffee
9:00 a.m.Keynote: Why We’re “Strategic In Seattle ” in 2017!If we're truly going to be "Strategic in Seattle" then we need to share our strategy and the plan. We'll begin our time together by talking about where we are planning on getting BSS to by 2020, and what your role will be in the journey. This session will help you begin to understand our long term goals and start thinking about the building blocks in our plans to get there.Rita Goldberg

Founder, British Swim School

9:30 a.m.Keynote:
The Generational Advantage - From Conflict to Competitive Edge
Have you ever wondered why one of your team members wants structured office hours, and another wants a more flexible, work-from-home model? Or, why you can call one of your swimmer’s family members and they’ll pick right while another will only reply to a text - with a supporting emoji, of course!

Rapid change over the last century means each generation has grown up in a vastly different world. These differences are reflected in a spectrum of expectations and communication styles that can lead to conflict and misunderstanding even when everyone means well.

In this eye-opening, fun, and interactive workshop, Jessica Stollings will help you understand and engage members of all generations, with a focus on Millennial employees and parents. She’ll help you pivot your challenges into opportunities, inspiring a partnership with the next generation to build a stronger franchise today and into the future.

Learn more at
Jessica Stollings

President, Re-Generations

10:45 a.m.Break
11:15 a.m.Strategy in Action The little Gym started 40 years ago in Bellevue. Not very far from our conference location. Hear from their Chief Operating Officer the importance of their franchisee's role in making sure they deliver on their strategic plan.Alex Bingham

SVP/COO, The Little Gym

12:15 p.m. Lunch
1:30 p.m. Developing a parent dialogue onlineHear how Babiators has learned to have the right kind of dialogue with their parents and customers. Molly will share their lessons learned about building a positive relationship online. Molly Fienning

Co-Founder and Co-CEO of Babiators

Delegate Tip: Choose one of the following sessions to attend now, and attend the other after our break.
2:30 p.m. Spotlight Workshop 1: Social Media towards 2020 - Targeted at Newer Franchisees

Christina Dobson, Digital Account Executive, Konnect Agency

Find more out about the range of tools available to you and whether you may be missing out on a vital marketing channel.

2:30 p.m.

Spotlight Workshop 2: The Power of PR - Targeted at Established Franchisees

Amanda Bialek, Vice President, Konnect Agency

Explore the PR options we want to help you maximise in 2018.

3:30 p.m.Break
3:45 p.m. Spotlight Workshop 1: Social Media to 2020 - Targeted at Established Franchisees

Christina Dobson, Digital Account Executive, Konnect Agency

Learn more about future options and what SM tactics you could be leveraging further in 2018.

3:45 p.m.

Spotlight Workshop 2: Talking to Digital Parents - Targeted at Newer Franchisees

Amanda Bialek, Vice President, Konnect Agency

Your refresher of the key aspects of your local PR strategy and how the national Plan supports that.

4:45 p.m. - 5:45 p.m.Ask Me Anything Meet our special expert panel, comprising BSS Franchisees and Guest Speakers and ask your burning questions.
6.00pm30 Minutes of The JR News For those who want to catch up on new tools they need to know more about!A Jack Rabbit bunny will also be available the whole 2 days for your 1-1 needs.
6:30 p.m.Cocktail Conversations RendezvousExplore those "Ask Me Anything" topics in a little more detail over our special BSS Cocktail.
7.30 p.m. onwardsFree time

All participants have a free evening to explore or relax in downtown Seattle.

Watch our news posts in October for where you might you like to go in your free time.